Why You Need A Marketing System

Many clients ask me “what’s the single biggest thing or the silver bullet to fix my lack of leads.” I must disappoint them by saying there is no silver bullet. You probably get bombarded with people trying to sell you marketing silver bullets. The answer is not pay-per-click. The answer is not posting every day on Facebook; the answer is not LinkedIn advertising.

These elements may be part of your marketing system, but in isolation, they are expensive, time-consuming shots in the dark that will not get you results. Too many clients come to me having spent hundreds of pounds or dollars every month on pay-per-click Google or Facebook ads. Two or three months down the line they still fail to get any return on this. The reality is that without a proper system sitting behind you, these campaigns will burn your money and lose time that you could use to create a sustainable approach.

People who buy hypnotherapy Need to go on a journey from looking for a therapist to deciding that you are the person they will trust. You need to give them the confidence that you are the right person for them. You need to take them on that journey. If you are not getting enough visits to your website, if visits to your website do not convert into conversations, or if conversations do not lead to sales, then there is an issue with your system. It is not flowing.

Your marketing approach needs to allow people to go through a flow that starts with projecting your Brand. Getting this right tells a story that your ideal client will relate to. This vital first stage in your system is where people will either emotionally buy into you or check out. If you lose them here you will not get them back.

The second stage is for them to see that you have an offering that they feel can address their problem. Your offering combines your experience, subject knowledge, and the services you bundle to meet your client’s needs. You need to be able to explain your offering, and your client needs to be able to understand the value of this offering.

When you have your explicit and compelling offering, you can move on to your marketing Outreach. With your brand and offer clear, you can define and execute a clear and effective marketing strategy. You will know whom you’re targeting, what messages to convey and what mediums work. Maybe you will incorporate elements of the ‘silver bullets’.

Finally, you need the Systems and technology Blueprint to make this process flow smoothly. These systems will manage your introductory calls, collect payments, capture intake details and schedule meetings. These will save you time and instil confidence in your efficiency and competence.

This BOOST system that we teach our one-to-one clients and in our BOOST Academy Online Program ensures that you get every aspect of this system right so that you have that functioning system that flows from beginning to end. This will give you enough website visits, convert interest into engaged clients who want to speak with you and initial calls that will convert into high-paying clients.

#Hypnotherapymarketing #hypnotherapyfirst #hypnosisadvertising #BOOSTAcademy

Author Profile

Steve Butler
Steve has spent his career working in technology, focused on using technology to improve processes, reduce effort and harness the power of data.

Steve intimately understands Google and technologies critical to a therapy business today. He understands the algorithms and has tremendous insights into emerging technologies such as Artificial Intelligence that present an incredible opportunity for therapists. His knowledge allows us as therapists to reach our target audience and for our target audience to find the right therapist for them. Steve has worked extensively around leveraging technology for hypnotherapists for the last three years.

Steve is an expert in organic marketing, allowing hypnotherapists to grow credibility and online ‘authority’ without the need for expensive advertising or hours on social media.

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