How And Why To Choose Your Niche?

How important is having a niche or a specialism in your practice? How do you go about choosing your niche? How do you know if your niche is viable? Should you be pursuing a specialism even when you are starting up?

Author Profile

Steve Butler
Steve has spent his career working in technology, focused on using technology to improve processes, reduce effort and harness the power of data.

Steve intimately understands Google and technologies critical to a therapy business today. He understands the algorithms and has tremendous insights into emerging technologies such as Artificial Intelligence that present an incredible opportunity for therapists. His knowledge allows us as therapists to reach our target audience and for our target audience to find the right therapist for them. Steve has worked extensively around leveraging technology for hypnotherapists for the last three years.

Steve is an expert in organic marketing, allowing hypnotherapists to grow credibility and online ‘authority’ without the need for expensive advertising or hours on social media.

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