The #1 Challenge for New Hypnotherapists—and How to Overcome It!
🎖️ So you’ve completed your hypnotherapy training and gained some great skills.
😓 You’re excited to be able to make a difference, but why does it feel so hard to find clients?
Many hypnotherapists get stuck in the early days, frustrated by the slow trickle of clients. Sound familiar? A recent survey showed that 97% of hypnotherapists actually gave up in their first year simply because they couldn’t attract enough clients!
😨 Scarey!
There are a couple of problems that Jonathan and I see regularly:
1. Therapists are not professional marketers; they are experts at treating their clients.
2. The marketing advice from the various hypnotherapy schools rarely works. It’s grounded in the past and doesn’t get the internet.
3. Some training courses oversell and set very high expectations about salary prospects and timescales. For most people, these are not achievable without expert help.
A number of people I have met have taken a course and then given up work to start their practice. They have then gotten into financial difficulties when the clients don’t come in as quickly as they were told.
The toughest part of any business is not gaining your skills; it’s finding clients.
For most, it takes months—or even years—to build a steady stream of clients, leading to self-doubt and burnout.
Ultimately, the ones who succeed tend to seek help from successful hypnotherapy coaches. There are hypnotherapists who do make a good living and have a steady flow of new and existing clients.
📈 Building a practice takes time, but with the right approach, you can create momentum and see real growth.
⚡ The shortcut is to work with someone who makes a living from delivering hypnotherapy and can show you how this works. It can save you years of frustration!
Our key tip is to plan on seeking expert help and don’t give up your day job until you have established a steady stream of new clients.
What strategies have helped you attract clients in the early stages of your hypnotherapy journey? Share your thoughts below!
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Author Profile
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Steve has spent his career working in technology, focused on using technology to improve processes, reduce effort and harness the power of data.
Steve intimately understands Google and technologies critical to a therapy business today. He understands the algorithms and has tremendous insights into emerging technologies such as Artificial Intelligence that present an incredible opportunity for therapists. His knowledge allows us as therapists to reach our target audience and for our target audience to find the right therapist for them. Steve has worked extensively around leveraging technology for hypnotherapists for the last three years.
Steve is an expert in organic marketing, allowing hypnotherapists to grow credibility and online ‘authority’ without the need for expensive advertising or hours on social media.
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