Strategy call or discovery call? What should you call it, and why does this matter?
You must have an upfront call with potential clients, no matter how busy or successful you are.
This upfront call is vital to explore whether you are suitable for a client and whether they are right for you. You need to ensure you feel confident that you can help people. A client needs to think that you can help them. This call is a critical element in determining where your relationship will go.
As Hypnotherapists, we know that words matter. Words have meaning. Words trigger emotional responses. So, what should you call this initial discussion?
It does matter what you call this event. Is it a chat, is it a strategy call, is it a discovery call, or if you got something else entirely that you use? I see many people making a big mistake with what they call this initial discussion. Don’t fall into that trap!
In this video, I explore the different options for how you could describe this call and why making the right choice will significantly impact how clients feel about the prospect of working with you.
So, if you are sitting on the fence about this, watch this video; if you have already decided on one of these names, watch it in case you have got it wrong. Enjoy the video!
In BOOST Academy, I teach you the fine detail of your choices to ensure you build a successful Hypnotherapy Business. Because the details matter, and it’s a fine line between attracting clients and confusing or scaring them off.
I teach you all the ingredients needed to build a successful hypnotherapy practice. These are: creating a strong and consistent Brand; Ensuring you have high value Offers that raise your value to clients; Implementing a proven Outreach marketing system that draws to you the right clients; Telling compelling Stories, and Putting in place the Systems that will support and help scale your Business.
Would you like to know more? Visit www.helpforhypnotherapists.com/courses
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Author Profile
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Steve has spent his career working in technology, focused on using technology to improve processes, reduce effort and harness the power of data.
Steve intimately understands Google and technologies critical to a therapy business today. He understands the algorithms and has tremendous insights into emerging technologies such as Artificial Intelligence that present an incredible opportunity for therapists. His knowledge allows us as therapists to reach our target audience and for our target audience to find the right therapist for them. Steve has worked extensively around leveraging technology for hypnotherapists for the last three years.
Steve is an expert in organic marketing, allowing hypnotherapists to grow credibility and online ‘authority’ without the need for expensive advertising or hours on social media.
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