What is Above the Fold? How Hypnotherapists Can Benefit From This By Converting More Visitors

For a therapist’s website, one of the most important considerations is what appears “above the fold.” This term refers to the portion of the website that is immediately visible to visitors without scrolling down. “Above the fold” content can have a significant impact on a website’s success, and hypnotherapists can benefit greatly from understanding how to optimize this area to convert more visitors.

Above the fold content is crucial because it is the first thing visitors see when they arrive at a website. This means that it can have a significant impact on whether or not they stay on the site, engage with the content, and ultimately become a client. For hypnotherapists, this is especially important because their services often address sensitive and personal issues such as anxiety, stress, and trauma. By creating compelling above the fold content that speaks directly to the needs of potential clients, hypnotherapists can increase the likelihood that visitors will stay on their site and ultimately book an appointment.

What is Above the Fold?


Above the fold refers to the content that is visible on a website without scrolling down. This term originated from newspapers, where the most important news was printed on the top half of the front page, which was visible when the paper was folded in half.

In the digital world, the term above the fold refers to the content that is visible on a website when it is loaded on a device. This includes the header, navigation menu, and any other important information that is displayed before the user scrolls down.

This is a good example from the RTT Website. The Apply Now and Call to Apply buttons are at the very top of the page. There is no need to scroll down the page to get in contact.

Guidelines and Best Practices

There are no strict guidelines for what should be included above the fold on a website. However, there are some best practices that can help improve user experience and increase conversions.

Firstly, it is important to consider the device that the website will be viewed on. With the rise of mobile devices, it is essential to ensure that the above the fold content is optimized for multiple devices and screen sizes. This means that the content should be responsive and adjusted to fit the screen resolution of the device.

Secondly, it is important to prioritize the most important information above the fold. This includes the headline, call-to-action, and any other key information that will encourage the user to take action.

Thirdly, it is important to use visual elements such as images and videos to make the above the fold content more engaging and visually appealing.

By following these best practices, hypnotherapists can create a website that is optimized for conversions and provides a positive user experience.

Benefits of Above the Fold for Hypnotherapists

As a hypnotherapist, having a website that converts visitors into clients is essential. One of the most important aspects of a website is the above the fold section, which refers to the area of a website that is visible without scrolling. This section is crucial in capturing the attention of visitors and encouraging them to take action. Here are some benefits for hypnotherapists:

Conversion Rate Optimization

The above the fold section is the first thing that visitors see when they land on your website. It is, therefore, essential to make sure that this section is optimized for conversion. By including a clear call to action (CTA) in this section, such as “Book a Session Now,” you can encourage visitors to take action and convert them into clients.

Reduced Bounce Rate

The bounce rate is the percentage of visitors who leave your website after only viewing one page. Having a high bounce rate can negatively impact your website’s search engine ranking and reduce your chances of converting visitors into clients. By optimizing the above the fold section, you can reduce the bounce rate by capturing visitors’ attention and encouraging them to explore your website further.

Improved User Experience

The above the fold section plays a significant role in the user experience of your website. By including valuable information, such as the benefits of hypnotherapy, in this section, you can provide visitors with a clear understanding of what you offer and how you can help them. This can improve the user experience and increase the chances of converting visitors into clients.

In summary, optimizing the above the fold section of your website can provide numerous benefits for hypnotherapists. By including a clear CTA, reducing the bounce rate, and improving the user experience, you can increase your chances of converting visitors into clients.


In conclusion, understanding the concept of “above the fold” and implementing it correctly on a hypnotherapist’s website can have a significant impact on converting more visitors into clients. By following the guidelines and best practices set by the American Psychological Association and other mental health professionals, hypnotherapists can provide an optimal user experience for their potential clients.

Meta-analyses have shown that hypnotherapy can be an effective treatment plan for a variety of conditions, including smoking cessation, enuresis, menopause, childbirth, headaches, migraines, skin conditions, warts, psoriasis, and even chemotherapy-induced distress. By placing important information and a clear call-to-action above the fold, hypnotherapists can increase the chances of potential clients seeking their services.

It is important to note that hypnosis therapy should not be used for mind control or to induce hallucinations or delusions. It should only be used as a tool to help individuals with anxiety disorders and other mental health conditions. Hypnotherapists should also be transparent about their fees and whether or not they accept insurance.

As more and more people access websites from multiple devices with varying screen sizes and resolutions, it is essential for hypnotherapists to ensure that their website is optimised for growth. By following the above-the-fold guideline and implementing the best practices, hypnotherapists can provide value to their potential clients and increase their call-to-action conversion rates.

Author Profile

Steve Butler
Steve has spent his career working in technology, focused on using technology to improve processes, reduce effort and harness the power of data.

Steve intimately understands Google and technologies critical to a therapy business today. He understands the algorithms and has tremendous insights into emerging technologies such as Artificial Intelligence that present an incredible opportunity for therapists. His knowledge allows us as therapists to reach our target audience and for our target audience to find the right therapist for them. Steve has worked extensively around leveraging technology for hypnotherapists for the last three years.

Steve is an expert in organic marketing, allowing hypnotherapists to grow credibility and online ‘authority’ without the need for expensive advertising or hours on social media.

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