Why do some many therapist businesses fail?

August 24, 2023 / Last updated : September 2, 2024 Steve Butler Latest Insights

Why Therapy Businesses Fail (and how to SUCCEED)

Why do so many Therapy Businesses Fail? Apply this simple but certain principle when you are building your Therapy Business to ensure that you do succeed. #hypnotherapybusiness #hypnosisbusiness #therapybusiness #hypnosismarketing

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A Surprising Discovery About Discovery Calls

Perhaps the biggest concern for therapists is maximising the number of visitors to your website who get in contact with you. Looking at the figures for your website can be fairly shocking. Less than 1% of your visitors actually seek your help! What on earth is going on with the other 99%? Website metrics can be very frustrating, as they show limited information about where all these visitors come from and how they found you. The first thing to realise is that all sites get a lot of background noise. While some of these “visitors” are potential clients, an awful lot won’t be. There may be “spiders” from the search engines looking at your content, competitors browsing your site, and all sorts of marketing businesses trying to sell you their services. These will often pop up in your inbox or annoy you with calls. These extra visitors often outnumber potential clients. The last 2 figures in this chart below are interesting. They show a bigger potential problem. There are a lot of unsavoury characters on the web who are looking for ways to make money from you without your permission. They use automated tools to look out for sites that have security holes they can exploit. They scan your site looking for weakness and obsolete code which they can hack. They also try to guess your password. If they get in, they frequently post all sorts of malware. This is the main reason to always keep your site up-to-date. It’s pretty unlikely that you have logged into your site 210 times, but this clearly shows that someone is trying to break in! Anyway, amid this noise, there are genuine clients who would benefit from your help. Our focus has to be on building our website to maximise the number of clients getting in touch. Part of this is about using the same language as your clients. They do not understand hypnotherapy, so using all sorts of acronyms is not going to work. The same goes for complex terms like regression. The magic here is to understand that they have a problem and want help fixing it. Use their language, and your results will improve. Many of us, particularly if you have come through schools such as RTT, will be heavily focused on using discovery calls. These calls serve many purposes. Done properly, they help you select the clients that you can help and weed out the time wasters. Like many other people, I have invited clients on my website to book a free discovery call as an initial step to help them. Many hypnotists start with a similar call. When I was working with my wife, looking at the statistics to see how I could further improve the number of people that get in contact, she mentioned that a discovery call is our language, and not that of our clients. When you think about this, people are hesitant to get in contact, and a discovery call actually sounds a bit intimidating. Just as an experiment, we decided to invite everyone for a friendly chat instead. It’s early days, but it looks like we have got 25% more people coming through by just changing the name of this first call! It just goes to show that we get so wrapped up with our own jargon that it can move us away from using the language of our clients! [...] Read more...

The biggest challenge facing hypnotherapists

There is a very big elephant in the room as a hypnotherapist. When you start out, it takes time, money and practice to develop your skills. You need exposure to a wide variety of clients to come across the different scenarios and how to handle them. Getting qualified is tough, but it is very exciting and rewarding when you see how much you can help clients. There are many areas you can specialise in and often you will build your script library to deliver the best approach for your clients. One thing you discover very quickly is whilst there are some great schools to learn hypnotherapy, almost none of these teach effective marketing skills. If you are a household name or have a major brand, then attracting clients is easy. However, very, very few hypnotists achieve this superstar status. People actively search for them because they have seen them on TV, radio, or the internet. They established themselves often a decade or more ago and the methods they used to build their business no longer work or are just not relevant today. We have heard hundreds of horror stories about therapists giving up as they can’t attract any clients even after applying everything that they have been taught or burning themselves out on social media. The real problem is that attracting clients is tough. It is far harder than getting qualified. There are many parallels with writing a book. It takes a long time for a first-time author to pull a book together, but this is the easy part. Attracting buyers needs a lot of marketing skills. There are a range of other challenges from your competition and in these times, people are short of money. However, don’t despair, as it is possible to build a successful practice. Wimbledon is on the TV as I am writing this post. If you look carefully, you will find that every successful player has a coach. Hypnotherapy is the same. You are a skilled therapist and very few people have modern marketing skills. Help for Hypnotherapists was created to help people like yourself become successful. Jon and I have strong marketing and internet skills, and it still took us 12 months initially to make Jon’s practice successful. We learned a lot and found what works. It is possible to shortcut this whole, painful learning curve. Hypnotherapy is quite different to many professions, it is a specialist area and the generic courses on “how to market your business” don’t work. You absolutely need to work with a coach who can help you attract your ideal client. [...] Read more...

Unlocking Potential: Companies That Hire Hypnotherapists to Enhance Employee Well-being and Performance

Types of Companies That Hire Hypnotherapists As a professional therapist, there are always more opportunities for attracting new and regular sources of clients. In my experience as a leading RTT Hypnotherapist, the corporate market is often overlooked. In recent years, the corporate world has increasingly recognized the value of mental health and well-being in the workplace. As part of this trend, many companies are turning to hypnotherapists to help their employees manage stress, improve performance, and foster a healthier work environment. Hypnotherapy, is a therapeutic technique that uses guided relaxation, intense concentration, and focused attention to achieve a heightened state of awareness, is proving to be an effective tool for enhancing overall well-being. This article explores the types of companies that hire hypnotherapists, the benefits of hypnotherapy in the workplace, and real-world examples of successful integration. Large Corporations Many large corporations, especially those in high-pressure industries like finance, technology, and healthcare, invest in hypnotherapy services. These companies recognize the need to support their employees’ mental health to maintain productivity and reduce burnout. By offering hypnotherapy as part of their wellness programs, they aim to create a more supportive and balanced work environment. Its also worth noting that many health insurance companies will cover the cost of hypnotherapy. If you have medical insurance, this is likely to be available to cover the cost of qualified therapists. Startups and Tech Companies Startups and tech companies, known for their fast-paced and often stressful environments, are increasingly seeking innovative solutions to support their employees. Hypnotherapy is becoming a popular option in these settings due to its ability to address issues like anxiety, stress, and performance enhancement. These companies value hypnotherapy for its potential to foster creativity, focus, and resilience among their teams. Healthcare Providers Healthcare providers, including hospitals and clinics, are incorporating hypnotherapy into their offerings to help staff manage the high-stress nature of their work. Hypnotherapy can assist healthcare professionals in coping with the emotional and physical demands of their jobs, ultimately improving patient care and employee satisfaction. Educational Institutions Educational institutions, such as schools and universities, are also hiring hypnotherapists to support both staff and students. Hypnotherapy can be beneficial in reducing anxiety, enhancing focus, and improving overall mental health. This proactive approach helps create a more positive and productive educational environment. Sports Organizations Sports organizations, including professional teams and training centres, are turning to hypnotherapists to help athletes achieve peak performance. Hypnotherapy can improve concentration, motivation, and recovery, making it a valuable tool for individual athletes and teams aiming for success. Benefits of Hypnotherapy in the Workplace Stress Reduction One of the primary benefits of hypnotherapy is its ability to reduce stress. By guiding individuals into a deeply relaxed state, hypnotherapy can help alleviate the physical and mental symptoms of stress. This reduction in stress can lead to improved focus, better decision-making, and enhanced overall well-being. Improved Mental Health Hypnotherapy is effective in addressing various mental health issues, such as anxiety, depression, and PTSD. By helping employees manage these conditions, companies can foster a healthier work environment, reduce absenteeism, and increase productivity. Enhanced Performance and Creativity Hypnotherapy can improve performance by boosting confidence, concentration, and motivation. It can also enhance creativity by helping individuals access their subconscious mind, where innovative ideas and solutions often originate. These benefits are particularly valuable in industries that rely on creative thinking and problem-solving. Better Work-Life Balance By addressing issues like stress and anxiety, hypnotherapy can help employees achieve a better work-life balance. This balance is crucial for maintaining long-term productivity and job satisfaction. Companies that prioritize work-life balance tend to have higher employee retention rates and more positive workplace cultures. Personal Development Hypnotherapy can also support personal development by helping individuals overcome fears, build self-esteem, and set and achieve personal goals. This growth not only benefits the individual but can also translate into improved performance and engagement at work. Definitely a win/win! Real-World Examples of Hypnotherapy in the Workplace Google Google, known for its progressive approach to employee well-being, has experimented with various wellness programs, including hypnotherapy. The company has offered hypnotherapy sessions to help employees manage stress, enhance creativity, and improve focus. This initiative is part of Google’s broader commitment to supporting mental health in the workplace. Goldman Sachs Goldman Sachs, a leading global investment bank, has recognized the benefits of hypnotherapy for managing the high levels of stress associated with the finance industry. The company has included hypnotherapy as part of its employee wellness program, aiming to support mental health and improve overall performance. Nike Nike, a company that values innovation and peak performance, has incorporated hypnotherapy into its wellness offerings. By providing hypnotherapy sessions, Nike aims to help employees reduce stress, enhance creativity, and maintain a healthy work-life balance. British Army The British Army has used hypnotherapy to support the mental health and well-being of its personnel. Hypnotherapy has been employed to help soldiers manage stress, overcome trauma, and improve performance. This approach highlights the versatility of hypnotherapy in various high-stress environments. University of Oxford The University of Oxford has integrated hypnotherapy into its student support services. By offering hypnotherapy sessions, the university aims to help students manage anxiety, improve focus, and enhance overall mental health. This initiative is part of a broader effort to support student well-being and academic success. Conclusion The integration of hypnotherapy into workplace wellness programs is a growing trend among forward-thinking companies. By addressing issues like stress, anxiety, and performance, hypnotherapy can significantly enhance employee well-being and productivity. From large corporations to educational institutions, the benefits of hypnotherapy are being recognized and utilized to create healthier, more supportive work environments. As more companies adopt these practices, the positive impact on both employees and organizational success is becoming increasingly evident. Hypnotherapy, combined with traditional wellness strategies, offers a comprehensive approach to fostering a thriving workplace culture. It is a relatively blue sea, with lots of potential clients with little competition. [...] Read more...

How To Be A Hypnotherapist: A Comprehensive Guide to a Rewarding Career

Hypnotherapy is an intriguing and meaningful form of therapy that uses hypnosis to help individuals make positive changes to their thoughts, behaviours, and emotions. If you’re considering a career as a hypnotherapist, it’s essential to understand the necessary steps, skills, and qualities required to succeed. This article about how to be a hypnotherapist provides a detailed overview of becoming a hypnotherapist, from the educational requirements to building a successful practice. Understanding Hypnotherapy Hypnotherapy involves guiding individuals into a state of focused attention and heightened suggestibility, known as hypnosis, to address various psychological, emotional, and behavioural issues. Hypnotherapists help clients access their subconscious minds to uncover and resolve underlying issues, promote relaxation, and reinforce positive changes. The Steps to Becoming a Hypnotherapist 1. Research and Self-Assessment Before embarking on a hypnotherapy career, it’s important to conduct thorough research and self-assessment. Understand the scope of hypnotherapy, the types of issues it helps, and the different approaches used. Assess whether you possess the qualities needed for this profession, such as empathy, patience, strong communication skills, and a genuine desire to help others. 2. Obtain the Necessary Education and Training While there is no standardised educational path to becoming a hypnotherapist, the following steps outline a typical route: – Specialised Hypnotherapy Training: Enroll in a reputable hypnotherapy training program accredited by recognized organizations such as the American Society of Clinical Hypnosis (ASCH), the National Guild of Hypnotists (NGH), or the International Association of Counselors and Therapists (IACT). These programs offer comprehensive training in hypnosis techniques, therapeutic methods, and ethical practices. 3. Gain Practical Experience Practical experience is essential for becoming a competent hypnotherapist. Many training programs include supervised practice sessions where you can work with clients under the guidance of experienced professionals. This hands-on experience helps you develop your skills, build confidence, and understand the dynamics of client-therapist interactions. 4. Obtain Certification and Licencing Certification adds credibility to your practice and demonstrates your commitment to maintaining high professional standards. Organizations such as the NGH and ASCH offer certification programs that require specific training and passing an examination. Additionally, some states or countries may require a licence to practice hypnotherapy, so check the regulations in your area and ensure you are compliant. 5. Develop Essential Skills Being a successful hypnotherapist requires a combination of technical and interpersonal skills. Key skills include: – Hypnosis Techniques: Master various hypnosis techniques such as progressive relaxation, visualization, and direct suggestion. – Therapeutic Skills: Develop skills in therapeutic methods like cognitive-behavioral therapy (CBT), solution-focused therapy, and regression therapy. – Communication Skills: Enhance your ability to communicate effectively, build rapport, and create a safe and trusting environment for clients. – Problem-Solving: Cultivate strong problem-solving skills to tailor your approach to your client’s unique needs and challenges. Building a Successful Hypnotherapy Practice 1. Create a Business Plan Establishing a successful hypnotherapy practice requires careful planning and strategy. Create a comprehensive business plan that outlines your goals, target market, services offered, pricing, and marketing strategies. A well-thought-out plan serves as a roadmap for your practice and helps you stay focused and organized. 2. Set Up Your Practice Choose a suitable location for your practice, ensuring it is accessible, comfortable, and conducive to therapy sessions. Consider whether you want to rent a dedicated office space or work from home. Equip your practice with the necessary tools and materials, such as a comfortable chair or couch for clients, a quiet and relaxing environment, and any relevant audio-visual aids. 3. Market Your Services Effective marketing is vital to attract clients and build your reputation. Utilise a mix of online and offline marketing strategies: – Create a Professional Website: Develop a user-friendly website that provides information about your services, background, contact details, and client testimonials. – Social Media Presence: Use social media platforms to share valuable content, engage with potential clients, and promote your services. – Local Advertising: Consider local advertising options such as newspapers, magazines, and community bulletin boards. 4. **Maintain Ethical Standards and Professionalism** Upholding high ethical standards and professionalism is vital for building trust and credibility with your clients. Adhere to the ethical guidelines set by professional organizations and ensure client confidentiality. Continuously update your knowledge and skills through ongoing education and training to provide the best possible care for your clients. Continuing Education and Professional Development The field of hypnotherapy is constantly evolving, with new research and techniques emerging regularly. Engage in continuous education and professional development to stay current with industry advancements and enhance your skills. Attend workshops, conferences, and seminars, and consider pursuing advanced certifications in specialized areas of hypnotherapy. These help you to be more effective. However, avoid promoting these too much in your marketing as most clients won’t understand the various approaches. They are looking to fix a problem! Challenges and Rewards of Being a Hypnotherapist Challenges – Emotional Demands: Working with clients facing significant challenges can be emotionally demanding. It’s essential to practice self-care and seek supervision or support when needed. – Building a Client Base: Establishing a steady stream of clients can take time and effort, especially when starting out. – Staying Updated: The need for continuous learning and staying updated with the latest techniques and research can be demanding. Rewards – Making a Difference: Helping clients achieve positive changes and overcome challenges can be incredibly rewarding and fulfilling. – Flexibility: Many hypnotherapists enjoy flexible working hours and the ability to work independently. – Personal Growth: The skills and insights gained as a hypnotherapist can contribute to your own personal growth and well-being. Conclusion Becoming a hypnotherapist is a rewarding career choice that offers the opportunity to make a meaningful impact on people’s lives. By following the steps outlined in this guide—conducting research, obtaining education and training, gaining practical experience, obtaining certification, and building a successful practice—you can embark on a fulfilling journey as a hypnotherapist. With dedication, empathy, and a commitment to continuous learning, you can help clients harness the power of their subconscious minds to achieve positive and lasting change. [...] Read more...

What Does Hypnotherapy Look Like: A Detailed Exploration

Hypnotherapy, often shrouded in mystery and misconceptions, is a therapeutic technique that utilizes hypnosis to create psychological, emotional, and behavioural changes. Perhaps the most asked question for hypnotists or hypnotherapists is “What Does Hypnotherapy Look Like?” Someone who has not experienced hypnosis before may have many concerns perpetuated by many myths online, in popular media and in the perception of stage hypnotists. As a practitioner, it is essential that you can answer this question and set your client’s mind to rest. To understand what hypnotherapy looks like in practice, it’s essential to delve into the structure of a typical session, the role of the hypnotherapist, the various techniques employed, and the conditions it can address. This article aims to demystify hypnotherapy and provide a comprehensive overview of what clients can expect when they embark on this transformative journey. The Structure of a Hypnotherapy Session A hypnotherapy session typically follows a structured format designed to create a safe and conducive environment for therapeutic work. Here’s what a typical session might look like: 1. Initial Consultation The first step in the hypnotherapy process is an initial consultation, which may occur in person, over the phone, or via video call. During this session, the hypnotherapist gathers information about the client’s background, issues they wish to address, and their goals for therapy. This consultation helps build rapport and establish trust between the client and the therapist. 2. Setting Goals and Expectations Once the therapist has a clear understanding of the client’s needs, they discuss the goals and expected outcomes of the therapy. This stage is crucial for setting realistic expectations and ensuring that both parties are aligned in their objectives. 3. Induction Phase The induction phase marks the beginning of the hypnosis process. The hypnotherapist guides the client into a state of deep relaxation using various techniques such as progressive muscle relaxation, guided imagery, or focused breathing. The goal is to calm the conscious mind and access the subconscious. 4. Deepening Phase After induction, the therapist deepens the client’s state of relaxation to enhance their suggestibility. This may involve counting down, using metaphors, or suggesting a sensation of sinking or floating. The deepening phase ensures the client reaches a suitable level of hypnosis for therapeutic work. 5. Therapeutic Intervention In this phase, the hypnotherapist employs specific techniques tailored to the client’s needs. These techniques can include: – Suggestion Therapy: Positive suggestions are made to the subconscious mind to encourage desired changes in behaviour, thoughts, or feelings. – Regression Therapy: The therapist guides the client to revisit past experiences to uncover and address unresolved issues or traumas. – Visualization: The client is encouraged to visualize positive outcomes or scenarios to reinforce desired changes and boost confidence. 6. Awakening Phase Once the therapeutic work is complete, the hypnotherapist gently guides the client back to full wakefulness. This process involves reversing the induction techniques, such as counting up or suggesting a gradual return to alertness. 7. Post-Session Discussion After the client is fully awake, the therapist and client discuss the session’s experiences and any insights gained. This debriefing helps consolidate the work done during hypnosis and provides an opportunity to plan for future sessions. The Role of the Hypnotherapist A hypnotherapist plays a multifaceted role, combining elements of therapy, coaching, and facilitation. Key responsibilities include: – Creating a Safe Environment: Establishing a comfortable and trusting atmosphere is crucial for effective hypnotherapy. Clients must feel safe to relax and explore their subconscious minds. – Guiding the Process: The hypnotherapist skillfully guides clients through the various stages of hypnosis, using techniques that are most appropriate for their needs and responsiveness. – Tailoring Techniques: Hypnotherapy is highly individualized. The therapist must adapt their approach to suit each client’s unique circumstances, goals, and preferences. – Supporting Transformation: By facilitating access to the subconscious mind, the hypnotherapist supports clients in making meaningful and lasting changes in their lives. Techniques Used in Hypnotherapy Hypnotherapy encompasses a range of techniques, each designed to address specific issues or achieve particular outcomes. Common techniques include: 1. Direct Suggestion This technique involves making straightforward suggestions to the client’s subconscious mind. For example, a therapist might suggest, “You will feel more confident in social situations,” to help a client overcome social anxiety. 2. Indirect Suggestion Indirect suggestions are more subtle and often embedded within stories or metaphors. This technique can be particularly effective for clients who resist direct commands. An example might be telling a story about someone who overcame a similar challenge, allowing the client to draw parallels and internalize the message. 3. Anchoring Anchoring involves associating a physical action or gesture with a desired state or feeling. For instance, a therapist might help a client anchor feelings of calm and confidence to the action of touching their thumb and forefinger together. 4. Age Regression This technique involves guiding the client back to earlier life experiences to uncover and resolve past traumas or issues that may be affecting their current behaviour. By revisiting these events in a safe and controlled environment, clients can gain new perspectives and release old patterns. 5. Future Pacing Future pacing helps clients visualize and mentally rehearse future scenarios where they exhibit desired behaviours or responses. This technique reinforces positive change by creating a mental blueprint for success. Conditions Addressed by Hypnotherapy Hypnotherapy is versatile and can be used to address a wide range of conditions and challenges, including: 1. Stress and Anxiety Hypnotherapy can help reduce stress and anxiety by promoting relaxation and addressing the underlying causes of these conditions. Techniques such as guided imagery and deep breathing are particularly effective. 2. Phobias and Fears By accessing the subconscious mind, hypnotherapists can help clients reframe and desensitize their fears and phobias, leading to reduced anxiety and improved quality of life. 3. Habit Control Hypnotherapy is commonly used to help clients overcome habits such as smoking, overeating, or nail biting. Through suggestion and behavior modification techniques, clients can develop healthier habits and behaviours. 4. Pain Management Chronic pain sufferers can benefit from hypnotherapy as it can alter the perception of pain and enhance the effectiveness of other pain management strategies. Hypnotherapy can be particularly beneficial for conditions such as fibromyalgia, arthritis, and migraines. 5. Improving Performance Athletes, performers, and professionals can use hypnotherapy to enhance focus, confidence, and performance. Techniques like visualization and mental rehearsal help individuals prepare for high-stakes situations and achieve their goals. Conclusion Hypnotherapy is a powerful and versatile therapeutic approach that can facilitate profound changes in clients’ lives. By understanding the structure of a hypnotherapy session, the role of the hypnotherapist, and the techniques used, individuals can approach hypnotherapy with confidence and clarity. Whether addressing stress, habits, phobias, or performance issues, hypnotherapy offers a pathway to healing and personal growth through the transformative power of the subconscious mind. [...] Read more...

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Why Therapy Businesses Fail (and how to SUCCEED)