May 31, 2023 / Last updated : September 2, 2024 Steve Butler Glossary

Induction Techniques in Hypnotherapy: Guiding Clients into a Hypnotic State

Induction is the process used by hypnotherapists to guide their clients into a hypnotic state. This state is characterized by a heightened sense of suggestibility, making it easier for the therapist to access the client’s subconscious mind and effect positive change. The induction process can involve several techniques, including relaxation, visualization, and guided imagery. During […]

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How to develop long-term partnerships with our clients

As hypnotists and hypnotherapists, we frequently prioritise attracting new clients to our practices. However, by nurturing our existing clients, they are more likely to return for further assistance.From my experience, my clients frequently have multiple issues but appear with their most pressing ones. There will most certainly be other areas where you can help.Here are some suggestions for helping your existing customers. [...] Read more...

Burnout is real. And as a hypnotherapist, you’re more vulnerable than you think.

You spend your time helping clients overcome anxiety, but what happens when your tank runs empty? Burnout doesn’t just harm you—it impacts the quality of care you provide. Self-care isn’t just important; it’s essential. It’s how you stay effective, compassionate, and fulfilled. Here are three habits to adopt today:1️⃣ Schedule regular breaks between sessions.2️⃣ Build a support system of peers or a supervisor.3️⃣ Practice what you preach: meditate, journal, or unwindWhat’s your go-to self-care tip? Drop it in the comments, and let’s help each other thrive!Most hypnotherapists and hypnotists struggle to get enough clients to their business.We provide marketing and business support to hypnotherapists and well-being therapists. We show therapists how to build a successful practice using our BOOST Academy. Our model shows you how to attract the right clients, increase your value to clients, convert conversations into clients, and run your business using our proven systems blueprint. [...] Read more...

Why Every Hypnotherapist Needs a Website to Thrive in 2025

There has been some debate recently if a website is even necessary given that you can use social media sites. Here are my thoughts on this:🌐 Your Website: It’s More Than Just an Online Business CardIn today’s digital-first world, having a professional website isn’t optional for hypnotherapists—it’s essential. Here’s why:1️⃣ It Builds Trust & Credibility: A well-designed website instantly establishes professionalism, helping clients see you as the expert they need.2️⃣ Attract Your Ideal Clients 24/7: With SEO and the right messaging, your website works around the clock to bring clients to you—even while you sleep.3️⃣ Showcase Your Expertise: Share success stories, explain your methods, and answer FAQs, so potential clients feel confident reaching out to you.4️⃣ Stay Ahead of the Competition: Most hypnotherapists still rely on word of mouth or social media alone. A website gives you the edge. How many times do you buy online without researching a product or its reviews? The first thing many potential buyers do is check out your website.5️⃣ Control Your Narrative: Unlike social media, your website is YOUR space to share your story, vision, and services exactly the way you want.Ready to take your hypnotherapy practice to the next level? Start by building a website that speaks to your clients’ needs and showcases the unique value you bring.💻 Your online presence helps unlock new opportunities.Do you already have a website? What’s worked best for you? Let me know in the comments! 👇——————————Most hypnotherapists and hypnotists struggle to get enough clients to their business.We provide marketing and business support to hypnotherapists and well-being therapists. Using our BOOST Academy, we show therapists how to build a successful practice. Our model shows you how to attract the right clients, increase your value to clients, convert conversations into clients, and run your business using our proven systems blueprint.👉🏻 Follow us for actionable content to help grow your business.📈 Find out how we help therapists scale here – Marketing for Hypnotherapists | Attracting clients to your Practice [...] Read more...

Building a Thriving Hypnotherapy Practice. How to get Started

Watch this video on YouTube If you are a hypnotherapist or RTT therapist, wanting to build a thriving practice and you are telling yourself things like “I need more practice”, “I need extra skills”, or “I need this course” you are avoiding doing what you really need to know. And the truth is you will learn far more by ‘doing’ than you ever will do by learning more. You almost certainly know enough and every day you avoid taking action you increase your chances of never getting started. Learn how you can get yourself going with our services to help you believe in yourself. Get Our Struggling To Six Figure Practice Case Study * indicates required Email Address *First Name * [...] Read more...

The #1 Challenge for New Hypnotherapists—and How to Overcome It!

🎖️ So you’ve completed your hypnotherapy training and gained some great skills. 😓 You’re excited to be able to make a difference, but why does it feel so hard to find clients? Many hypnotherapists get stuck in the early days, frustrated by the slow trickle of clients. Sound familiar? A recent survey showed that 97% of hypnotherapists actually gave up in their first year simply because they couldn’t attract enough clients!😨 Scarey!There are a couple of problems that Jonathan and I see regularly:1. Therapists are not professional marketers; they are experts at treating their clients.2. The marketing advice from the various hypnotherapy schools rarely works. It’s grounded in the past and doesn’t get the internet.3. Some training courses oversell and set very high expectations about salary prospects and timescales. For most people, these are not achievable without expert help.A number of people I have met have taken a course and then given up work to start their practice. They have then gotten into financial difficulties when the clients don’t come in as quickly as they were told.The toughest part of any business is not gaining your skills; it’s finding clients.For most, it takes months—or even years—to build a steady stream of clients, leading to self-doubt and burnout.Ultimately, the ones who succeed tend to seek help from successful hypnotherapy coaches. There are hypnotherapists who do make a good living and have a steady flow of new and existing clients.📈 Building a practice takes time, but with the right approach, you can create momentum and see real growth.⚡ The shortcut is to work with someone who makes a living from delivering hypnotherapy and can show you how this works. It can save you years of frustration!Our key tip is to plan on seeking expert help and don’t give up your day job until you have established a steady stream of new clients.What strategies have helped you attract clients in the early stages of your hypnotherapy journey? Share your thoughts below! Free Strategy CallClick here to bookFree Strategy CallClick here to book [...] Read more...

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