About Steve Butler — Hypnotherapy Marketing Specialist

The Tech Expert Who Runs a Hypnotherapy Practice

I’m not a marketing consultant who theorises about hypnotherapy. I’m a practising hypnotherapy business owner who also happens to have spent over 20 years building and leading technology organisations. That combination is rare — and it’s exactly why Help For Hypnotherapists exists.

By day I serve as CTO and AI Transformation Lead at Correla (part of the Xoserve group, which sits at the heart of the UK’s National Grid data ecosystem). I lead complex digital transformation programmes, manage large-scale data infrastructure, and work at the intersection of emerging technology and real-world operations. By evenings and weekends I run Springhill Hypnotherapy — my own client-facing hypnotherapy practice.

That dual perspective gives me something most people in this space lack: I understand both the technology that drives modern marketing and the reality of running a small hypnotherapy practice. I know what it feels like to wait for the phone to ring. I also know how to make it ring more often.

Why I Built Help For Hypnotherapists

When I set up Springhill Hypnotherapy, I came in with advantages that most new practitioners simply don’t have. I understood SEO, content strategy, local search, conversion optimisation, and the mechanics of building an audience online. My practice grew quickly as a result. Clients found me. They booked. The diary filled up.

Other practitioners started asking questions. How was I ranking on Google? Why was my website converting where theirs wasn’t? What was I doing differently? I answered those questions informally at first — then I realised the same problems kept coming up again and again. Talented, qualified hypnotherapists were struggling not because they were bad at their jobs, but because nobody had taught them how to market a practice in the digital age. That frustration — watching genuinely skilled people fail at something fixable — is what turned a few casual conversations into Help For Hypnotherapists.

What I Do

• CTO & AI Transformation Lead, Correla/Xoserve — Leading technology strategy and digital transformation inside the UK’s National Grid data ecosystem.
• Owner & Operator, Springhill Hypnotherapy — A live, client-facing hypnotherapy practice. Everything I publish here has been tested against real-world conditions in my own business.
• Founder, AuthBuild — A LinkedIn authority platform that helps professionals build credibility and organic reach through strategic content.
• Founder, Help For Hypnotherapists — The UK’s dedicated B2B resource for hypnotherapy practitioners who want to grow their practices through better marketing.

Credentials & Background

• 20+ years in technology leadership — Director and CTO-level roles across data, infrastructure, and digital transformation. I understand how digital systems actually work, not just how they’re supposed to work.
• Practising hypnotherapy business owner — I operate a real practice, take real clients, and deal with the same marketing challenges every reader of this site faces.
• Author of the HFH Marketing Assessment — A 44-question diagnostic tool that audits how UK hypnotherapy practices attract and convert clients. Over 200 practitioners have completed it.
• Digital marketing specialism — Hands-on experience across SEO, content strategy, local search, paid advertising, email marketing, and marketing automation — applied specifically to the hypnotherapy sector.
• Unique data-plus-niche positioning — The combination of large-scale data and technology expertise with deep knowledge of the UK hypnotherapy market is genuinely uncommon. It means the advice here is grounded in evidence, not opinion.

The Data Behind This Site

Most marketing advice for hypnotherapists is based on general small-business principles, adapted loosely for the therapy sector. The advice on this site is different. The 44-question HFH Marketing Assessment has now been completed by over 200 UK hypnotherapy practices. That means I have a genuine, proprietary dataset showing exactly where UK practitioners are strong, where they’re weak, what’s working, and what isn’t — across websites, client acquisition, pricing, conversion, and online presence.

When I cite a statistic or a pattern on this site, it comes from real assessment data — not survey responses, not academic research papers, not anecdote. If I say that a significant proportion of UK practitioners have no clear niche on their homepage, that’s because I can see it in the data. That’s the standard I hold this site to, and it’s why I believe it’s worth your time. See how your practice compares — take the same assessment.